In this fast paced world, the consumers are lapping up any alternative which gives them ease & convenience or which saves their time or which provides multiple choices as per their needs. Classic example is the rapid adoption of e-commerce services like Amazon, Flipkart, Uber, Zomato etc. Any alternative product or service which saves time without compromising the quality, often generates high interest and adoption by the new age consumer. We are witnessing a similar shift in the consumer’s behavior regarding their laundry habits. A right solution to this latent need will kick-start a revolution in this massive untapped market. This is a golden opportunity to take lead in building an organized industry.
You will be surprised to know that out of the ₹2,20,000 Cr Indian laundry industry, only 4% is currently in the organized space.
-Inc42
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